You First Sports manages Alfa Romeo’s sponsorship to four Spanish football teams

Alfa Romeo

FCA Group (Fiat Chrysler Automobiles) chooses You First Sports to manage the sponsorship of four Spanish football teams: Atlético de Madrid, Real Betis Balompié, Girona FC and Valencia FC. The activation of these sponsorships will be done under two brands: Fiat and Alfa Romeo, which will bear most of the weight.

The management will be done through numerous activation proposals focused on the fans. YFS will generate digital and audiovisual content, and will organize events around the councilors and stadiums.