Ona Carbonell named brand ambassador for DIR gyms


The leader fitness chain in Catalonia has chosen the synchronized swimmer as the new brand ambassador. The #YouFirstClient has taken part in two Olympics, two Pre-Olympic Games and four absolute World Cups. During her professional career, she has obtained 80 medals: 40 of gold, 26 of silver and 24 of bronze.

The DiR Group has claimed that Carbonell’s election has been due to “an attitude that is the same as the DiR’s one”. This attitude reflects the effort and daily discipline of Ona, which is the axis on which the first campaign rotates.

Carbonell is very happy with this collaboration, “My objective is to grow as a person and as an athlete, and to be able to do so through discipline and effort”. An attitude and a goal that I share with the DiR Group, that is why I am very excited to be the new image of DiR. Its trajectory and mine go along the same line: we do everything with enthusiasm, in team and with the demand to be the best.