Liberty Seguros presents #SeSalen project to support Paralympic sports ahead of Rio 2016

Equipo (1)
  • The group wants to create the biggest fan club for the Spanish Paralympic athletes. This initiative is integrated into CSR policy.
  • Sandra Peaña (boccia), Loida Zabala (weighlifting), Alfonso Cabello (track cycling), David Casinos (shot put and discus throw), Ricardo Ten (swimming) and Daniel Caverzaschi (wheelchair tennis) show their day to day before Paralympics Games.
  • #SeSalen was presented at a gala hosted by the sports journalist Manu Carreño, Juan Manuel Montilla Macarró, ‘El Langui’; Miguel Cardenal, Chairman of the Sports Council and Secretary of State for Sport; Miguel Carballeda, President of the Spanish Paralympic Committee and the CEO of Liberty Group, Enrique Huerta.

 

Madrid, 30 de octubre de 2015.- Palafox Cinema in Madrid was completely transformed to become the scene of a night devoted to Paralympics. #SeSalen started in a gala led by sports journalist Manu Carreño and in the face of different authorities, such as Miguel Cadernal, Chairman of the Sports Council and Secretary of State for Sport, and the President of the Spanish Paralympic Committee. It is an initiative never before seen, the Liberty Group presented this project with which it wants to create a fan club that supports Spanish Paralympics prior to the 2016 Paralympic Games in Rio.

The company will boost a number of athletes with a lot of possibilities to win a medal in Rio 2016. They are Sandra Peaña (boccia), Loida Zabala (weighlifting), Alfonso Cabello (track cycling), David Casinos (shot put and discus throw), Ricardo Ten (swimming) and Daniel Caverzaschi (wheelchair tennis), who will show their day to day preparation before the Games.

The Paralympic athletes have had great successes in Spanish sport, placing Spain in the last Games in London 2012, in 17th place in the medal race.

Miguel Cardenal, Chairman of the Sports Council and Secretary of State for Sport, said: “The sporting success brings not only medals but also other rewards, as is the case with the sponsorship commitment acquired today with Liberty Seguros. I congratulate Liberty for its commitment to Paralympic sports because it not only represents an important asset in sports, but also the best example of future challenges solved with greater assurance.

Also, the President of the Spanish Paralympic Committee, Miguel Carballeda, went to the gala and said, “we are fighting for a world without differences and these athletes have overcome major challenges in making disability a virtue.” In addition, Carballeda pointed out the courage of Liberty Seguros due to this initiative that will put the Paralympics “in the place they deserve.”

Finally, the CEO of Liberty Seguros, Enrique Huerta, said that “we believe in Paralympic project and for that we want to express the support and enthusiasm of all of us at Liberty about athletes who are a reference as sportsmen and as people.

The biggest fan club in history

Under the name #SeSalen, the project is divided into three phases in which the protagonists teach personal videos through different aspects of their day to day activities. Thus, the first phase will help the future fans know their stories, their mindset and how they face their athletic and personal goals. A phase which began yesterday with the launch of the site: www.paralimpicossesalen.libertyseguros.es. Sandra Peña gave the starting signal for the event. A ceremony that was also attended by Juan Manuel Montilla Macarro, ‘El Langui’, showed that he will become a special “helper” of the initiative during the next year, along with other celebrities who are also joining the cause including Manu Carreño, Leo Harlem, Maldini and Amaya Valdemoro.

Secondly, athletes will share information with their own followers; while in the third phase, athletes face the great challenge of the season: the Paralympic Games Rio 2016. All this will be encompassed in a completely digital initiative in which social networks and fans will become actors and drivers along with the athletes. The goal: to build the largest crowd in the history of Paralympics.

Top sportsmen

The athletes who star in the #SeSalen campaign are the living example of the values of sport and have records to prove it:

Ricardo Ten: 40 years-old. From Valencia. He is a recognized athlete in the world of swimming, where he has achieved great success by owning the world record 100m breaststroke (SB4) in 1:36:61, achieved at the 2008 Beijing Paralympic. He is European champion in 100m breaststroke. Moreover, lately he has surprised with a feat out of the water, as he finished the half marathon Trinidad Alfonso de Valencia.

Loida Zabala: A cacereña of Losar de la Vera, at 28 years-old, she has already participated in two Games. In Rio 2016, she will compete in weightlifting. Her latest success was winning gold at the Cup of Spain Weightlifting adapted, a title that will try to also get her into the next European Championship in Hungary in November.

Alfonso Cabello is the youngest of all athletes but already has an impressive track record. This Cordoba cyclist has to his credit a gold medal at the Paralympic Games and a world record. In addition, a few months ago he revalidated his title of world champion Kilometer C5.

Daniel Caverzaschi is another young talent who is more than ready for the big scene. His sport is wheelchair tennis, where he has shone since he was a teenager, proclaiming Open Absolute National Champion with only 15 years. Rio will be his second Paralympic Games, and he will be the best Spanish tennis player there after winning four of the last five national masters.

Sandra Peña: Madrid athlete with cerebral palsy. She plays boccia and participated in the Games in London, and has experience in many other international competitions. Currently, she is one of the best boccia players in Spain.

David Casinos: Valencian athlete. He is the oldest (43 years) and also one of the most successful, even being recognized in 2014 as Sportsman of Honor. He won the World Championship last October.

Liberty´s commitment to Paralympic sport

The Liberty Seguros Group work in a very special way for the integration of disability into society through sport by embodying these values: effort, the spirit of competition, teamwork, the desire to improve, and the pursuit of improvement. These are values ​​that are better represented in the Paralympics than anywhere else. Therefore, since 2007, Liberty has had an ongoing collaboration with the Spanish Paralympic Committee (CPE) in support of Paralympic sports as an engine of integration of the disabled in society. Liberty activities to disseminate the message to society as they are developed: the popular Carrera Liberty “One goal for all” (which already completed eight editions) and developing and Impulse “Liberty Seguros team of Paralympic Athletics Promises” that, since 2012, helps promising young Paralympic athletes who are not yet on the ADOP Plan to help them develop their careers.