The agreement betweem HAIER and Kontinental Hockey League has been presented the last friday, 11 of september, for that the Companny´s appliance is the new supplier of the KHL, the most important European hockey competition.
The deal was a possible thanks to the advice and market research of the You First Sports Shangai and Madrid Offices.
Due to this new association, Haier becomes the supplier of the league during next season and increases his presence in this sport. Through this agreement, the Haier logo will be present in the ice rink of 13 different stadiums: SKA, AkBars, CSKA, Sibir, Avangard, Lokomotiv Yaroslavl, Barys Astana, Torpedo NN, HC Sochi, Traktor, Avtomobilist, Admiral, Neftekhimik and Lada arenas. In addition, Haier brand will be also highlight in the KHL Website and in these 13 teams sites.
Sun Zhenhua, General Director of Haier Russia, gave a brief presentation about their strategy and innovations. After this, Sergei Dobrokhvalov, KHL VP Marketing and Communication, gave a short thankfull speech.
“For Haier it’s a pleasure begin this collaboration with KHL. We want to connect directly with the Russian hockey fans and we think that this agreement with the most important League and with most of its teams will help us in this goal” said Zhenhua.
The event was celebrated in Business Center Lotte Plaza in Moscow.