You First Marketing developed a project with Adecco that took 6 months of work and ended up in Behobia – San Sebastián 2016 race.
The project consisted of a training program for 100 adecco sales employee and clients from Madrid, Barcelona, Valencia and the Basque Country.
YFS Marketing created a specific platform “Adecco Running Team” where the professional runner, Pablo Villalobos, designed a training plan for each runner.
The project began with an event celebrated in each city where every runner could do a step and nutritional test in order to create a personalized training.
During the project, YFS Marketing held an event that consisted in monitoring the evolution of each runner.
The action finished with a final event with Pablo Villalobos that explained how the race was going to be.
The race was hailed as complete success by all the Adecco running team and with each runner finishing the race.