You First Sports Marketing & BD Argentina, the official marketing agency of Turespaña in Argentina, had organized the 2012 Workshop held in both Buenos Aires and Santiago de Chile with a great impact and a positive balance. The actions carried out by Turespaña and the Tourist Office of Spain (OTS), took place on May 16th and 17th with the aim of promoting offer Spain as a world tourist destination and trying to reach partnership agreements countries participating in the event.
The attendees to Buenos Aires and Santiago de Chile were the most important tour operators of both countries and further rounds of business, tasting events were typical Spanish products in order to attract as many tourists to Spain. Through its offices in Buenos Aires and the capital of Chile, You First Marketing & BD has been responsible for the comprehensive organization of the project.
Diego Ballesta, LATAM Managing Director, said that: "We have been working more than 3 years for Tourist offices in Argentina and that is ensuring that we are doing well and bringing value. For us it is an exciting challenge to work the country brand beyond our borders. We greatly appreciate the trust in You First and we are proud to contribute and promote the tourism in our country ".