The Ultimate Fighting Championship ® has expanded the partnership with You First Sports, who becomes the new PR and communication agency in Italy after having established itself in the same office in Spain.
Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., started in 1993, is in its 18th year of operation as a professional mixed martial arts (MMA) organization. UFC® has revolutionized the fight business, and today stands as the world's leading MMA promoter, offering the premier series of MMA sports events. The goal was to find "the Ultimate Fighting Champion" with a concept to have a tournament of the best athletes skilled in the various disciplines of all martial arts, including karate, jiu-jitsu, boxing, kickboxing, grappling, wrestling, sumo and other combat sports. UFC® produces over 12 UFC live Pay-Per-View events annually around the world.
UFC® has offices in USA, Canada and UK. Globally, UFC® programming is broadcast in more than 150 countries and territories, reaching more than a billion homes worldwide in 21 different languages.