ASM Sports, NBA players agency founded and managed by Andy Miller, has reached an agreement with You First Sports, Spanish based agency with offices in the USA, Europe, Asia and Latin America and which represents more than 450 athletes worldwide, to form one of the most important groups in the athletes management and sports marketing industry.
ASM Sports represents 33 NBA players including Kevin Garnett, Chauncey Billups, Brendan Haywood, Andre Miller and Sebastian Telfair. Andy Miller is one of the most recognized NBA agents and has been in the business for more than 20 years.
You First Sports has Headquarters in Madrid and offices in Barcelona, Sevilla and Milano (Europe), Miami (USA), Shanghai (Asia), Mexico City and Buenos Aires (Latin America) and Dakar (Africa), and represents athletes in more than 25 countries. You First Marketing and Business Development subsidiary offers to corporate clients communication tools in sports and solutions to achieve sales growth.
With this partnership ASM Sports reinforces its USA network with branches in Atlanta, Chicago, Indianapolis, Miami, New York, Philadelphia and Seattle, and acquires a global presence and an international marketing expertise to better service its NBA clients. You First Sports, on which Board of Directors Andy Miller has a seat since 2006, reinforces its basketball representation position and will stand on Andy Miller’s reputation and experience to further develop its business model in the USA.
The new Group represents more than 450 athletes worldwide. Both brands, ASM Sports and You First Sports, will remain active.