You First Sports Marketing & BD, has become the exclusive sports agency for sponsorships and activation of Herbalife Spain. The multinational products for sports nutrition and weight management, convened an open public agencies request for tenders in which You First was the winner. The functions to be developed for Herbalife includes an annual planning and management of its investment in sponsorships based on objectives, and the maximum activation and operation of each. The agreement was signed in March 2012 until the end of the year. After that period, shall be renewable annually.
Within the Herbalife sponsorship strategy, the American company has international sponsorship of FC Barcelona, the international image of Leo Messi, the image of the tennis player Fernando Verdasco, the sponsorship of Valencia CF during the last 3 years, and in other sports such as sailing, the Herbalife J80 ship.
Diego Ballesta, LATAM Managing Director, said "working for a big company as Herbalife Spain is an exciting challenge and enriching. It is clearly positioned company in sports marketing and we are privileged to service continued and constant motivation. Two years ago we started to work also for Herbalife Argentina and the agreement reached in Spain is mainly based on the confidence of the people. We have been working for them since March 2012 and we are very grateful to be involved in this ambitious project. We give a 360 ° service where we try to bring our international experience to meet each and every one of the objectives ".